LinkedIn Content and Creative Design Certification Exam Answers: Unlock Success 🚀
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👉 Module 1: LinkedIn Content Fundamentals
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- Case studies of successful LinkedIn campaigns.
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LinkedIn Content and Creative Design Certification Exam Questions and Answers
Exam URL: https://training.marketing.linkedin.com/content-and-creative-design-exam
1.
Which elements does LinkedIn
recommend you use to make your imagery stand out AND maintain consistency?
Select all that apply.
2.
Mari wants to get insights on
what people are saying about her brand. Which tool should she use?
3.
What are two advantages of
building a content strategy for your company that balances brand and demand?
4.
Creating a LinkedIn Page is
the best way to…
5.
Is auditing your existing
content one of the first steps you should follow when setting up a full-funnel
strategy?
6.
Sigmund knows that audiences
today are on a fluid journey through the marketing funnel and that each person
is at a different stage with a different need. What content strategy should he
follow?
7.
The timing and context of
where the user is in their journey when they see the content is as important as
the content itself.
8.
Severine doesn’t have the time
and resources to create as much content as she would like. Which two
recommendations should she follow?
9.
What are two ways you can leverage
existing content for marketing efficiencies?
10.
Bruno wants to see who is
mentioning his brand on LinkedIn. What should he do?
11.
Select two reasons why
LinkedIn recommends it’s important to define your goal when creating your
LinkedIn Page.
12.
Harisa is thinking about ‘Big
Rock’ type of content that she can construct and deconstruct. Which two tactics
would be optimal?
13.
What is the direct result of
focusing only or mostly on conversion? Select all that apply.
14.
Isla pitches the idea of a
LinkedIn video campaign to her company’s leadership, with the goal of educating
customers on a complex product. The leadership team approves the campaign, but
they don’t have the budget to support a high production video. What should Isla
do?
15.
On the Page Analytics
dashboard you can check the member profile of each specific follower as well as
the aggregated followers’ demographics.
16.
To drive engagement on a
LinkedIn Page, use video because it is more likely to start a conversation than
any other type of content.
17.
Select three reasons why it’s
important to have an active full-funnel presence across LinkedIn’s organic and
paid solutions.
18.
How should organic and paid
content work together?
19.
Karin is scheduling her
content posts to reach decision makers when they’re most engaged on LinkedIn.
When should she post during the week? Select all that apply.
20.
What is the metric Katharina
will primarily use when she wants to understand which professional audiences
are following her page?
21.
Helena is rebranding a picture
to add an important message, but the space on the image is limited and it
doesn’t fit. What is the best decision she can make?
22.
Diego uses Page Analytics to
understand four insights from the following list. Select which ones are
correct.
23.
Including faces in your
visuals will help your creative stand out.
24.
Which of the following is NOT
a LinkedIn Page role?
25.
Yousef just created his
startup’s LinkedIn Page, but he cannot decide what type of content and how
often he should post. What would be a good first step?
26.
Silke’s marketing goals are centered
around reach and building rapport with her audiences. Which type of content
should she consider using? Select all that apply.
27.
It devalues your brand if you
reuse existing or top-performing content to repurpose it as organic content on
your LinkedIn Page.
28.
Jordan wants to create more
content that ‘hums.’ Which tactics should he explore?
29.
Aria manages her company’s
LinkedIn organic strategy separately from the paid media team because that
leads to higher conversions and lower costs per conversion.
30.
Select three things that could
happen when you pair organic and paid content.
31.
Louisa is designing her ads
for LinkedIn. What are the three main components that she should consider?
32.
Javier designed a new Carousel
Ad to support his company’s new product launch. Which two actions should he
take before he launches the campaign?
33.
How can you tackle your goal
of driving leads through your LinkedIn Page?
34.
Alberto knows that when
building his content strategy on LinkedIn, the competition for his audience’s
attention is fierce. Which tips should he follow to ensure his creative gets
noticed?
35.
Select three tools that you
could use in your organic strategy.
36.
Ronaldo is creating headline
copy for his ad. He has several options to communicate his value proposition.
Select the best sentence for his ad.
37.
Rodrigo doesn’t have access to
many unique photos. What should he consider when building out his creative?
Select all that apply.
38.
Joe is building his creative
strategy. His objective is to capture the viewer’s attention and tell a story.
Which two factors should he consider when thinking about the visuals and copy?
39.
Camila wants to increase her
conversion rate. The best advice for her would be…
40.
Select three tactics that
LinkedIn recommends you do to achieve better results in your marketing
strategy.
41.
Which two actions can you
perform on your Product Page?
42.
Louisa would like to do an
analysis of her followers on her LinkedIn Page. Which tool should she use?
43.
Astrid has just created her
company’s LinkedIn Page. Which of the following best practices would you
recommend that she follows as she ramps up her organic posting? Select all that
apply.
44.
Debora is setting up her
full-funnel content strategy. Should she spend time analyzing her LinkedIn Page
followers’ demographics first?
45.
Farah is creating new
Sponsored Content Ads and she plans to use hashtags on the paid ads. Is this a
LinkedIn best practice?
46.
Julia was hired to create a
company’s LinkedIn content strategy. What are five steps that she should take
to get started?
47.
How are your creative design
and creative strategy related?
48.
When talking about an
always-on content marketing approach, what does ‘hum’ mean?
49.
Ivan knows that he needs to
collaborate with different teams on messaging for his LinkedIn content strategy
to be successful.
50.
Alfred is thinking about including
video in his content strategy. What are three ways that you would you recommend
he use it for?
51.
Fréderic has completed all the
information on his company’s LinkedIn Page. What measurable benefit does he
see?
52.
On your LinkedIn Page, you can
target organic posts to specific audiences.
53.
Aditya is responsible for
driving talent acquisition leveraging his company’s new LinkedIn Page. The
followers consist of 70% employees and 30% potential new hires. What is the
recommended content strategy?
54.
Giovanni manages all his
company’s social media channels. Which two actions does LinkedIn recommend to
maximize the use of his content throughout the different channels?
55.
Sara was recently hired to
manage a company’s LinkedIn Page. Select which tactics she should explore when
developing content for the Page.
56.
What is one of the benefits of
using Product Pages?
57.
Joanna is struggling to find
content to share on LinkedIn for her company. What are three tactics she should
explore?
58.
Ellen is setting up her team’s
admin access for their LinkedIn Page so they can create, manage, and boost
organic posts. Which two admin options could she select?
59.
LinkedIn recommends you do NOT
leverage the same content across your paid and organic strategies.
60.
What is the reason behind
using organic content as a complement of paid media?
61.
Carl wants to find out how his
employees are reacting to his LinkedIn Page’s content. What should he do?
62.
Select three goals that a
LinkedIn Page can help you achieve.
63.
What are three things that
people can find in the Page Posts tab?
64.
How does LinkedIn define a
Showcase Page?
65.
When posting Articles for
Pages, what are two best practices that LinkedIn recommends?
66.
Maria would like to work for a
tech company, so she starts following a range of companies in that industry.
Where would she go to find the company’s mission, vision, and values?
67.
When thinking about copy,
which two strategies are recommended to stand out in the feed while providing
value to users?
68.
Joseph recently launched his
startup, and he’s considering creating multiple Showcase Pages to promote his
individual products. Would LinkedIn recommend this?
69.
Alicia sees that engagement
with her LinkedIn ads is lower than expected. Which two strategies can she use
to make the visuals on her ads different and scroll-stopping?
70.
Which of the following
expressions make your copy relatable and can compel a user to click? Select all
that apply.
71.
Purna needs help figuring out
trending industry topics in her region by seniority. Which filters does she
need to apply?
72.
Roberto’s goal is to engage
new audiences. What is the best strategy to follow?
73.
Julia is designing an organic
post for her client’s LinkedIn Page. What should she keep in mind?
74.
Fabio’s goal on LinkedIn is to
nurture his current clients. What should he do?
75.
Aaron’s brand doesn’t have a
standard font yet. Which font does LinkedIn NOT recommend he explore for his
ads?
76.
What strategies for your
creative are recommended to make your brand recognizable in the LinkedIn feed?
77.
Why is it a good idea to use
the My Company tab to connect with your employees?
78.
Lionel was hired to design
visuals for a startup company’s launch on LinkedIn. What are two LinkedIn best
practices he should follow?
79.
Javier is looking for quick
engagement from his professional community on his company’s LinkedIn Page.
Which tactic should he use?
80.
After creating your Product
Page, it is published immediately.
81.
What differentiates Product
Pages from Showcase Pages?
82.
Alexandra is creating her
company’s LinkedIn Page. What should Alexandra do prior to creating a LinkedIn
Page?
83.
Ivan wants to create several
LinkedIn ads to promote a new report. He should mix up the format of the
content, including using Single Image Ads, Carousel Ads, and Video.
84.
Valerie is a copywriter for a
large brand. She needs to draft a few ads for an upcoming campaign. What length
does LinkedIn recommend for her Sponsored Content Ad?
85.
Tomas just created his
company’s LinkedIn Page. What should he do to start building a community?
Select four.
86.
When thinking about your
‘shout’ content campaign, you may want to use… Select all that apply.
87.
Marcela doesn’t know how to
fit her marketing goals with her organic and paid strategies. What should she
do?
88.
Liling needs to drive
consideration. Select two types of content she should consider using.
89.
What can Liesel do with her
Page Analytics insights? Select all that apply.
90.
Julia is designing an organic
post for her client’s LinkedIn Page. What should she keep in mind?
91.
Fréderic has completed all the
information on his company’s LinkedIn Page. What measurable benefit does he
see?
92.
Harisa is thinking about ‘Big
Rock’ type of content that she can construct and deconstruct. Which two tactics
would be optimal?
93.
When comparing organic content
and paid media, which statement is accurate based on LinkedIn’s description?
94.
According to LinkedIn, what is
the most critical factor in driving engagement with a creative?
95.
Emojis are ineffective in
LinkedIn posts because it’s a professional network.
96.
80% of Sponsored Content
engagement comes from mobile devices.
97.
Ads featuring human faces are
up to 11x more likely to be noticed.
98.
When would you use a Showcase
Page?
99.
A Showcase Page will not
always be linked to a LinkedIn Page.
100.
Research shows that B2B
content achieves more influence when it’s shared on LinkedIn and across other
social platforms.
101.
Why is organic content a
complement of paid media?
102.
Hanna wants to run a Live
Event and she wants her colleagues to help moderate. Which type of access do
her colleagues need to moderate?
103.
According to LinkedIn,
evergreen content is not as valuable as new, timely content.
104.
How far ahead can you schedule
a post on your LinkedIn Page?
105.
What is not frequently
associated with creative ads on LinkedIn? Select all that apply.
106.
Alyce is outlining her content
strategy. According to LinkedIn, which should she prioritize?
107.
According to LinkedIn, how
many seconds do you have to capture someone’s attention as they scroll through
the LinkedIn feed?
108.
Harisa is thinking about “Big
Rock” type of content that she can construct and deconstruct. Which two tactics
would be optimal?
109.
What is the Employee
Notification feature?
110.
Which type of space does
LinkedIn recommend you use in imagery?
111.
LinkedIn Live Events do not
require a third-party broadcasting tool.
112.
Cameron wants to create a
Showcase Page. What would be the first step?
113.
How far in advance does
LinkedIn recommend you set up a Live Event?
114.
On a mobile device, copy is
truncated after how many characters?
115.
Companies that post weekly on
their LinkedIn Page see a 2x lift in engagement with their content.
116.
Sara was recently hired to
manage a company’s LinkedIn Page. Select which tactics she should explore when
she develops content for the Page.
117.
Callan is exploring ways to
make his creative design more unique so that people recognize his brand when
they see new ads. Which tips could he consider to be consistent? Select all
that apply.
118.
Purna needs help figuring out
trending industry topics in her region by seniority. Which filters does she
need to apply on her Page Analytics?
119.
Matt wants to create ‘Sing’
content that piques his audience’s interest, letting them know they can help
solve their challenges. Which tactics should he consider?
120.
Jermaine’s company is
releasing a research paper and he wants to support the launch through organic
and paid channels. Which options should he explore? Select all that apply.
121.
LinkedIn Live Events allow
organizations to schedule virtual events in advance to gather attendees and
stream directly to an audience via video or audio-only formats.
122.
Page followers exposed to both
organic and paid content are 61% more likely to convert compared to those who
are only exposed to paid media.
123.
Alicia sees that engagement
with her LinkedIn ads is lower than expected. Which two strategies can she use
to make the visuals on her ads have a thumb-stopping moment?
124.
George is outlining his
content strategy for his LinkedIn Page. What type of content should he consider
leveraging? Select all that apply.
125.
Ivan wants to create several
LinkedIn ads to promote a new report. He should mix up the format of the
content, including using Carousel and Video Ads.
126.
Louisa is designing her ads
for LinkedIn. What are the main components that she should consider? Select all
that apply.
127.
Amelia is creating her
LinkedIn Page content calendar. According to LinkedIn, how often should she
post?
128.
Alfred is thinking about
including video in his content strategy. Select three ways he can leverage
video.
129.
When thinking about copy,
which two strategies are recommended to stand out in the feed and add value to
users?
130.
Which drives a higher
click-through-rate (CTR)?
131.
Ana is creating a Carousel Ad.
How should she approach the design?
132.
Live audio events require a
third-party broadcasting tool.
133.
Sofia is creating a new video.
What are four traits that will make it more compelling?
134.
Which drives a higher
conversion rate (CVR)?
135.
Devon wants to start a two-way
conversation with his LinkedIn Page community. Which type of content would be
the most effective?
136.
How many Product Pages can you
create per LinkedIn Page?
137.
On the LinkedIn platform,
video is 5 times more likely to start a conversation than any other content
type.
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